Client:
Exotic Boutique
Category:
Retail
Background:
An exotic boutique shop wanted to change its brand and give a new color and shape to its existing business due to a change in ownership and altering the rage of products and for introducing a new range of exotic products.
Strategy:
We helped the client go for a change in its name to suit the genre of its intended business and make it look more modern to truly reflect its range of exotic products. Then we designed a logo and tag line that was both attractive and is a true representation of the business. We created the right strategies for making the Logo and the color scheme to be presented as a Brand in the target market. We also undertook various ad and promotional campaigns and due to this, the brand name of the business was firmly established in the minds of those in the target market.
We also created an attractive and SEO optimized website for the business and an App was also made available for those to view and buy the products online. This has resulted in more business for the Boutique and now the brand has become an established name for all their product lines.
Result:
The brand awareness has increased many-folds and the traffic to its ecom site has increased resulting in more sales than before.